PDO and PGI protection
Providing consumers with a quality product is one of the objectives of the wine sector regulation.
The European concept of “quality wine” is strictly connected to the presence of specific territorial features in the geographical area of origin of the product. The PDO is the name of an area or a specific place, used to identify wines with specific qualitative characteristics, which are essentially due to natural and human factors of the area of origin. The grapes must come from this geographical area only, and the whole production process of the wine must also take place here (from preparation to marketing).
PGI is the mark used to identify the areas whose quality requirements and other characteristics are directly attributable to the place of origin. At least one of the stages of the production cycle must be carried out in the designated geographical area. The legal protection of PDO and PGI is aimed at ensuring a full correspondence between the consumer’s expectations and the wine name.
The #W&CN supports its customers in carrying out the activities related to the production of “quality wine”, and deriving from the characteristics of the territory of origin of the product. The objective of our consultancy service is to help the wineries guarantee, on the one hand, the compliance with specific quality standards to the consumers and, on the other hand, the presence of the requirements imposed by the product quality marks (PDO and PGI).